| Lead Type | Cost Per Lead | Previously Distributed | Age of Lead | Exclusive to Agent for | Target Appointment Ratio |
|---|---|---|---|---|---|
| Mortgage Protection A | Starts at $28, depends on contract level (see SFG Promotion Guidelines) | Never | 0-21 days | 5 weeks | 2 per 3 contacts |
| OA1 (Overstock A) | $12.00 | Never | 22-60 days | 5 weeks | 1 per 2 contacts |
| OA2 (Overstock A) | $10.00 | Never | 61-90 days | 5 weeks | 1 per 2-3 contacts |
| OA3 (Overstock A) | $8.00 | Never | 91+ days | 5 weeks | 1 per 3-4 contacts |
| 5A | $5.99 | Once | 5 weeks-8 months | 5 weeks | 1 per 4-5 contacts |
| 4A | $4.99 | Twice | 10 weeks-10 months | 5 weeks | 1 per 5-6 contacts |
| 3A | $3.99 | Up to 3 times | 15 weeks-12 months | 5 weeks | 1 per 6-7 contacts |
| 2A | $2.99 | Up to 4 times | 20 weeks-18 months | 5 weeks | 1 per 7-8 contacts |
| 1A | $1.99 | Up to 5 times | 5-35 months | 3 months | 1 per 9-10 contacts |
| 50¢ | 50¢ | Up to 6 times | 8-50 months | 3 months | 1 per 10-15 contacts |
| CI (Call-In Mortgage Lead) | $14.00 | Never | 0-21 days | 5 weeks | 1 per 2 contacts |
| CI2 (Call-In Mortgage Lead, phone # captured by caller ID) | $7.00 | Never | 0-21 days | 5 weeks | 1 per 3-4 contacts |
| Final Expense A | Starts at $24, depends on contract level (see SFG Promotion Guidelines) | Never | 0-21 days | 5 Weeks | 2 per 3 contacts |
When distributed to a standing order, 2 CI Leads are counted as 1 A Lead. If a sale is not made on a CI Lead within 5 weeks of distribution as an A Lead, it rolls into the 3A bonus lead category. A CI Lead not distributed within 21 days of receipt rolls to the 5A bonus lead category (therefore, a CI lead found in the 5a or 4a category has never been distributed). Once introduced to the bonus categories, a CI Lead follows the same schedule as all mortgage leads.